An Introduction To Google Ads

Introduction To Google Ads

Sixty-three thousand searches are performed on Google every second.

To exploit these metrics, businesses use Google Ads to drive high internet traffic to their website and capture leads and sales from searchers who are actively looking for their product or service.

In this short and handy introduction, you'll learn what Google Ads are and how they work.

Let's get started.

What Are Google Ads?

Google's online advertising platform is called Google Ads.

Google Ads lets you create and run ads that appear at the top of Google search results. That way, you can reach the people searching for your products and services exactly when they are interested in them.

The benefits of Google Ads include the ability to boost your online visibility, sell your products or services, or increase traffic to your website.

Google Ads are managed through a centralized account. The set-up process includes setting your ads budget, creating ad groups and campaigns, building target audiences, the text of your ads, and even operating times.

There are no minimum spending requirements for Google Ads, and you can set and control your budget directly in your account so you never spend more than you intend.

What's more, Google Ads lets you choose where your ad appears and enables you to measure its impact using a range of innovative tools.

Example of Google Ad Results

How Do Google Ads Work?

When a searcher types in a query to Google, three types of results appear.

The first thing that searchers see if they type in a query into Google related to a product or service is a Google Ad. They are also known as a Pay-Per-Click (PPC) ads because Google only withdraws from your ads budget if a user clicks on your ad.

Next, if a search is local, a set of local search results will appear, known as the snack pack, which will show users a list of local, highly rated businesses and their locations on the map.

Finally, a list of organic search results will appear. These results are a list of websites with the highest technical, content, and backlink SEO scores in relation to the search term that was entered.

Types of Google search results

Learn More Or Start Your Google Ads Journey Today:

If you are interested in learning more about how to generate visibility for your website in Google search results, check out our SEO fundamentals guide to rank number one on Google in 2022.

Alternatively, if you're looking for an expert SEO agency, get in touch with us today.