Content Marketing Basics: Basic Types Of Content Marketing

Updated: Jun 16

Blog Content Marketing:

Blogs are written inbound content designed to cater to almost any problem, issue, product, or service that your customers may be interested in. Blogs should be equipped with appropriate keyword-optimized titles and paragraphs that speak in an indirect way to how your products and services can solve a customer issue. What’s more, blogs can be in almost any format. For example, you can use a blog to develop a case study detailing your role in solving a critical business issue for yourself, a partner, or a customer. You can share blogs on your social media channels and include calls to action or subscribe buttons that turn content into a powerful lead-building tool.

Backlink Content Marketing:

Backlinks are one of the most powerful marketing tools on earth. Why? Backlinks are typically guest posts on other websites relevant to your product or service and have high domain authority. Getting a high-quality backlink gets you a stamp of approval from search engines like Google and Bing. That means you get more traffic, more leads, and more sales. Typically backlinks are created in the form of blogs or infographics. To create backlinks, you should first source a relevant page with high domain authority, contact and agree on topic and structure, and then get the link posted. Doing this will maximize not only traffic to your site but your overall SEO performance too.

Infographic Content Marketing:

Infographics are potent marketing tools. An infographic is designed to display information in such a way so that it is short snappy, informative, and engaging. The same rules apply to infographics that do with blogs. That means designing the infographic with the customer and their problem coupled with your solution in mind. This is typically done through a combination of keywords and images. Using this approach almost guarantees that you communicate with content in a way that few other mediums can. The trick is mixing educational content with engaging illustrations that isn’t too hard to understand so that the reader wants more.

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