Content Marketing Basics: What is Content Marketing?

Updated: Jun 16

What Is Content Marketing?

Content marketing is defined as the process businesses use to target a broad audience by creating and publishing attractive, engaging, and relevant content in the form of blogs, infographics, and e-books, etc. The primary goal of content marketing is to attract new customers to your business by sharing valuable content that solves a problem they have. The rise in content marketing is mainly due to SEO. Content is a viable and sustainable marketing tool that builds both loyalty and new customer bases.

Why Is Content Marketing Important?

Content marketing is a proven and highly trusted method of building brand awareness, lead building, boosting sales, and effectively engaging with the online community. However, content without marketing is just content. Therefore, content must be focused, planned, distributed, and shared according to your target market's buyer persona and stage of the journey on the content marketing funnel (more on this later). In short, regardless of where you are or how much you know, your core aims when creating content are as follows:

  • Educate your customer base about your products and services

  • Be conversion-focused, i.e., capture an email so you can retarget

  • Show how you solve problems while keeping the reader interested

How Do You Do Content Marketing?

In light of what we have learned so far, we must think of content creation through the lens of our customers' needs. After that, we need to identify the best way to synthesize information into a format that will interest our customers. After that, you need to determine the best format to deliver your message. This might be in the form of a blog, infographic, e-book, or video. In any case, it should be aimed at solving a customer problem while remaining exciting and relevant.

If your interested in learning more about SEO check out our ultimate SEO guide.

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