Sixty-three thousand searches are performed on Google every second.
To exploit these metrics, businesses use Google Ads to drive high internet traffic to their website and capture leads and sales from searchers actively looking for their product or service.
In this short and handy little introduction, you'll learn what Google Ads are and how they work.
Let's get started.
What Are Google Ads?
Google's online advertising platform is called Google Ads.
Google Ads lets you create online ads that can reach the people searching for your products and services exactly when they are interested in them.
Google Ads can be used to boost your brand, sell your products or services, or increase traffic to your website.
Google Ads are managed through a centralized account that lets you create and change ad groups or campaigns budgets, texts, and even operating times at any time.
On Google Ads, there are no minimum spending requirements, and you can set and control your budget at any time.
What's more, Google Ads lets you choose where your ad appears and measure its impact using a range of innovative tools.
How Do Google Ads Work?
When a searcher types in a query to Google, three types of results appear.
The first thing that searchers see if they type in a query into Google related to a product or service is a Google Ad.
Next, if a search is local, a set of local search results will appear, known as the snack pack, which will show users a list of local, highly rated results.
Finally, a list of organic results will appear, a combination of results with the highest technical, content, and backlink SEO scores.
Learn More Or Start Your Google Ad's Journey Today?
If you are interested in learning more about Google Ads, check out our step-by-step SEO guide to rank number one on Google in 2022.
Alternatively, if you are looking for an expert SEO agency, get in touch with us today.