SEO is critical if you aim to be found by people actively searching for your product or service online.
SEO is not an exact science.
This means that by mastering the basics, you will, in most cases, be able to design and execute a successful SEO strategy that brings high quality to your site that you can convert to leads and sales.
In this short and handy blog, we'll fill you in on:
What Is SEO?
SEO stands for search engine optimization.
SEO is the process of getting a website to rank number one or high on the search engine results page (SERP) of Google or Bing etc.
The specific SEO processes that make this possible include keyword optimization, on-page optimization, and off-page optimization.
Businesses use SEO to be found by search engine users actively searching for their product or service online.
This means that SEO marketing is over 89% more effective than traditional marketing.
The latter is why SEO is considered one of the most effective marketing tools on earth.
Google currently holds 90% of the market share for search engines worldwide.
This means that if you are looking to optimize your site, it's best to follow the Google Webmaster Guidelines as most of the world uses Google.
If you are aiming to rank first on Google, it usually takes around three to six months, depending on how competitive your market is online.
There are tons of benefits to SEO.
However, if you are not currently optimized, you are already losing leads, sales, and ground to competitors.
How SEO Works:
The best way to think about SEO is by remembering that it's optimizing your website to be found on search engines like Google by users typing in keywords.
To build an effective SEO strategy, you need to know what keywords you should be targeting and make your on-page and off-page SEO performance superior to your competitors.
Search engines crawl the world wide web and store information in their indexes.
When a user types in a query, the search engine refers to its index and delivers results based on the keywords or search terms used.
Keywords are the exact words and phrases that users use to find your product and service online.
On-page SEO is the content, URL, and heading structure on your website to tell search engines what your page is all about and convert visitors into customers.
Off-Page SEO is the number of backlinks that point to your site and the domain authority they have and critically the number of links that point to your page that are follow.
While all this might seem quite technical at first, SEO is mostly about doing things right.
Doing things right from a beginner's perspective is simply building up the number of backlinks that point to your page, developing great content, and making sure that you stick to the google webmaster best practice guidelines at all times.
Learn More Or Start Your SEO Journey Today?
If you are interested in learning more about SEO, check out our step-by-step SEO guide to rank number one on Google in 2022.
Alternatively, if you are looking for an expert SEO agency, get in touch with us today.