SEO Basics: Black & White Hat SEO (Infographic Included)

Updated: Apr 16


Black & White Hat SEO

If you're like us and grew up with a parent or grandparent who loved westerns you might already know the difference between black and white hat SEO. Black hats were the bad guys and white hats were the good guys. White hat SEO represents a professionals approach, and black hat SEO represents an amateurs approach. In practical terms white hats follow Google’s Webmaster Guidelines while black hats don't.


Just in case we haven't made ourselves clear:

  • White hat SEO = Legitimate best SEO practice to optimize Google rankings

  • Black hat SEO = Unethical spammy practices to climb up the Google rankings

Black Hat SEO:

Black Hat SEO

Some common examples of black hat SEO include:

  • Sneaky link redirects

  • Keyword stuffing

  • Irrelevant backlinks

While these techniques may temporarily get you on top of the search engine results page (SERP) , search engines will eventually get wise to you and penalize or even de-list your website.


White Hat SEO:

White Hat SEO

Some common examples of white hat SEO include:

  • Great content

  • Quality backlinks

  • On-page optimization

White hat SEO is a long-term strategy which will bring sustainable rankings on the SERP. This is because search engines will recognize you as an autorotative, trustworthy source of knowledge.


If that wasn't clear enough, check out our infographic below or ask us directly.


We're here to help!

Black Hat & White Hat SEO Infographic




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