How Does Google Rank You?
Ranking high on the search engine results page (SERP) requires three vital SEO components to be crafted to perfection. Those three are Search engine friendliness, perfect or near-perfect on-page SEO performance, and excellent backlinks colloquially known as off-page SEO.
Search Engine Friendly:
First, your website must be locatable on Google. To do this, you need to ensure that your website is crawlable. Once your website is crawlable, your content must answer user questions while using a mixture of long, short, and seed keywords.
When we talk about on-page SEO, we're talking about the signals your website is sending to Google. These signals should indicate that your web pages are relevant to specific search queries. On-page is not just about words; it's about user experience (UX). General rules to follow include:
Adding world-class content weekly
Answer users questions with relevant content
Perfect web page structure, including title tags, etc.
Improve your pages load speed and security (https)
When we talk about off-page SEO, we're talking about the external signals your website is pointing to your website. These signals should indicate to Google that your website is relevant and useful for specific search queries. Off-page is not just about backlinks; quality and relevance. General rules to follow include:
Quantity of links pointing to your site
Quality of links pointing to your site
Variation and quality of domains linking to your site
If your interested in learning more about SEO check out our ultimate SEO guide.