SEO Basics: On-Page & Off-Page SEO

Updated: 7 days ago


When learning SEO, you can come across a lot of confusing terminology. The most frequently misunderstood elements are on and off-page SEO. On-page SEO is everything you do on your website. Off-page SEO is everything you do off your website. It's that simple. The two however have different aims:

  • On-Page: Provide great content and a first-class user experience (UX)

  • Off-Page: Show search engines that your website has authority and value

On-Page SEO:


The key features of on-page optimization include:

  • Internal linking

  • Keyword research

  • Content optimization

  • Title tag optimization

  • Page performance optimization

The simple way to approach this is to make your site user friendly (UX). Next you should publish keyword optimized content on your blog frequently. The importance of on-page optimization cannot be underestimated. Not only does it help you engage with users, but it actively tells search engines what your site is about.

Off-Page SEO:


The key features of off-page optimization include:

  • Link building

  • Email outreach

  • Guest blogging

Off-page SEO is essentially the process of building quality backlinks to show search engines that your website is trustworthy. Off-page optimization is associated with other marketing processes that in themselves boost SEO. These include, but are not limited to content marketing, and search engine marketing. The bottom line is off-page optimization if done correctly tells Google that you are a trustworthy authority figure in you industry and that it should route traffic to you.

A key principle to remember is that on-page and off-page optimization go hand in hand to make your SEO stats explode.

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