SEO Basics: SEO Strategy For Beginners (Infographic Included)

Updated: 7 days ago

If you know SEO and know your business, you will rank first on Google. This is because the primary aim of any SEO strategy is to plan and direct online operations to rank first/high on the search engine results page (SERP). SEO is, after all, is a mix between psychology and computer science. That means your SEO rankings are higher when your website is attractive to users (psychology) and friendly to search algorithms (science).

Your first step will be to define what keywords you should target. Start by researching what terms convert new visitors into leads. Next, capture what words users are searching for in your industry.

Your second step should be a review of the architecture of your website. Start by conducting an audit of your website to analyze and improve how users navigate around it. Is it user-friendly? Does it make sense? This makes it easier for Google to rank you.

The third and almost final step is content marketing. Your site should have great content, i.e., blogs, infographics, videos, etc., so both Google and users know that you are a trustworthy authority in your industry. Adding backlinks from quality directories and reaching out for guest posting opportunities is also a must.

Finally, SEO is a never-ending process. Google's algorithms are changing all the time. So, it's best practice to repeat the process at least once monthly to ensure you keep on top of things.

If that wasn't enough, we've organized and simplified your first SEO strategy roadmap below.


It's important to point out that what we've just gone through is basic. However, it's integral at this stage of your SEO journey that you experiment, read and get a solid grip on the basics. The good news is, we've got you covered; check out our knowledge hub for more training, advice, or SEO training tools.


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