Updated: Jul 20
Search engine optimization, or SEO for short, means getting your website to rank highly on Google or other search engines. SEO is a misleading term, which means SEO is not one single activity but rather a mixture of activities designed to get search engines to take your website seriously, so it ranks higher on the search engine results page (SERP).
What is SEO in marketing?
SEO in marketing means driving a website ranking higher on the search engine results page for specific keywords that a business's customer base uses to search for products or services.
What is SEO, and how does it work?
As we've already covered, SEO stands for search engine optimization. Modern SEO strategies focus on technical SEO, content marketing (i.e., blogs once to twice per week), and producing quality backlinks.
Are there any examples of SEO at work?
Any website that appears high on the SERP for a focused search term or keyword is a good SEO example. This means that Google's crawl bots consider these websites technically sound and content unique and exciting, while other websites give the site upvotes through backlinks.
For more information on how you can optimize your SEO performance on our knowledge hub.