Learning SEO doesn't need to be expensive or time-consuming.
Whether you are entirely new to the concept or want to put some new techniques into practice, there are tons of free resources to help you learn SEO.
In fact, there are almost too many free resources and lots of conflicting advice, so we've rounded up five dependable SEO resources for all stages of the learning journey.
These can be done from the comfort of your own home for free.
Step 1: Beginner SEO Course:
You don't need a Ph.D. in computer science to learn SEO quickly.
However, most people fail to ever truly master SEO because they try to dive right in at the expert level.
It's essential to start slow and master basic concepts, like what SEO is and how on and off-page SEO work.
Using this short video, you'll be empowered to move confidently to the next stage of your SEO journey in just five minutes.
Step 2: Intermidiate SEO Course:
A common fallacy in SEO is that you need a formal academic course of study to become a pro.
In fact, Ahrefs have you covered for free with everything you need to know to take your SEO from beginner to an intermediate skill level. They also have a detailed guide to supplement everything you learn from the video.
Using this video, you'll get a firm grasp of key SEO fundamentals like keyword research, on-page SEO, link building and a light introduction to technical SEO.
However, this video is two hours long. So, you should aim to complete one section daily over five days for optimal results.
Step 3: Advanced SEO Course:
This is the final step on the road for SEO newbies, which, if finished, will make you 99% more advanced than even the most seasoned SEO pro.
While you won't get a certificate, you will get competence that will allow you to implement effective and efficient SEO strategies on your site.
This video will reinforce the learning you've done so far and is an incredible free resource for business owners to maximize their online marketing productivity.
It takes almost ten hours to complete, so it should be completed over two weeks with a notepad to hand so you can apply your learning to your site.
Step 4: Complete Google's Free SEO Course:
Now that you have an advanced grasp on SEO fundamentals, why not go right to the source to learn best practices for implementing your new SEO skills.
This Google course will help you understand search engine algorithms and how they affect organic search results and websites.
It will help supercharge your existing knowledge and enable you to create hyper-productive SEO strategies using keywords, psychology, search behavior and how to identify and maximize your site's opportunities.
Step #5: Prepare For Future SEO Changes:
SEO never stands still.
Google is constantly updating and improving its algorithms to provide better results for searchers.
For those who practice SEO, it is important to keep on top of these changes as they can dramatically impact what is considered best practice.
This video provides insights into predicted SEO trends for 2023, so you can prepare now and ensure your hard-earned rankings do not fall victim to upcoming Google updates.
The Search Engine Journal is another excellent free resource that you can use to both learn and get the latest SEO updates.
If, however, you are like most people and it all gets a bit much, get in touch with Innovation-X, and one of our dedicated SEO pros will help solve your problem or get you to the top of search results.